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SAN FRANCISCO, April 13 (Reuters) - Google Inc. (GOOG.O: Quote, Profile , Research) said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by Yahoo Inc. (YHOO.O: Quote, Profile , Research).
The deal propels Google deeper into the Web display ad market, which includes richer graphic and online banner ads for corporate brands, and represents half of online marketing. Until now, this business has been dominated by rival Yahoo.
"This shores up Google as the absolute leader in the online space," said Forrester Research senior analyst Shar VanBoskirk. "This rounds out their capabilities in everything in the online space. There isn't anything they don't have."
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Re: Google DoubleClick reklama servisini 3.1 miliard dolara satyn aldy(Score: 1)by admin (infoDELETETHIS@turkmennet.com) on Apr 14, 2007 - 07:05 AM (User information | Send a message http://www.turkmenweb.net) |
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