google [3]

Google's Biggest Acquisition: DoubleClick, for .1 Billion [4]. Bu habar hakda komentariyalarynyzy garasyaryz.
Reuters habaryn dowamyny su tayda okap bilersiniz [5]

SAN FRANCISCO, April 13 (Reuters) - Google [6] Inc. (GOOG.O: Quote, Profile , Research) said o­n Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by Yahoo Inc. (YHOO.O: Quote, Profile , Research).

The deal propels Google deeper into the Web display ad market, which includes richer graphic and o­nline banner ads for corporate brands, and represents half of o­nline marketing. Until now, this business has been dominated by rival Yahoo.

"This shores up Google as the absolute leader in the o­nline space," said Forrester Research senior analyst Shar VanBoskirk. "This rounds out their capabilities in everything in the o­nline space. There isn't anything they don't have."