http://www.microsoft.com/presspass/press/2007/apr07/04-15WPFEPR.mspx:
Microsoftyn
Press Release [4]'yndan
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Microsoft [5] Unveils Silverlight to Power the Next Generation of Media Experiences on the Web Leading media companies and solution providers announce support for new solution for video and interactivity on Mac- and Windows-based Web browsers. "
Silverlight Scales From HD to Mobile, With Peace of Mind for Content Owners
Silverlight uses Windows Media Video (WMV), Microsoft’s implementation of the Society of Motion Picture and Television Engineers (SMPTE) VC-1 video standard, enabling immediate compatibility with the millions of hours of content already available on the Web, and adds support for interactive video experiences that scale from full-screen high-definition (HD) to mobile scenarios.
“Netflix is leading the way for people to rent movies for instant viewing over the Internet,” said Netflix Chief Product Officer Neil Hunt. “With 6.3 million members now and millions more in the next few years, Netflix needs rapid and reliable scalability so all members can enjoy DVD-quality movies immediately on our instant-viewing feature. We depend on Microsoft Windows Media technologies, and we’re excited about Microsoft Silverlight as a platform to enable instant watching of great content for all our members, on multiple platforms.”
Silverlight customers will also enjoy compatibility with the broad ecosystem of Windows Media-enabled tools and solutions, and the proven scalability and reliability of the Emmy Award-winning Windows Media technologies. At the discretion of content providers, Silverlight will also deliver digital rights management support built on the recently announced Microsoft PlayReady™ content access technology — with feature parity on Windows and Mac.
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<span style="font-weight: bold;">Silverlight Logo:

Note:
http://www.microsoft.com/presspass/press/2007/apr07/04-15WPFEPR.mspx